PR agency for startups in India
Startups in India need PR from Day 1; here’s why!
With 140,803+ start-ups recognised by the Department of Promotion of Industry and Internal Trade (DPIIT), India has cemented its position as the third largest start-up hub in the world. And as we take pride and celebrate this significant milestone, we can’t help but ponder on the importance of PR agencies for Start-ups in India.
While general opinion may be that public relations is for established companies with deep pockets or start-ups who have closed several rounds of funding, nothing could be further from the truth! Whether it’s a new fintech solution, a formidable AI-powered platform, or eco-friendly mobility solutions, start-ups in India need PR from the get-go!
In this hyper-competitive world, we are all racing against time. And the urgency becomes ever more crucial for start-ups, because they only get a small window to create a solid impact in the world. While marketing can drive engagement and awareness, a robust PR strategy can help a start-up make the right noise, get recognised where it matters most, and most importantly, build trust!
Yes, trust! Because while start-up launches have become a common occurrence today, so has the start-up exits. As they say, the infancy stages are the most challenging for a start-up. And in this noise & crowded marketplace, a foolproof and well-crafted PR strategy often proves to be the difference that makes all the difference! Let’s dive and understand why!
- Crafting your Unique Story!
At the heart of any successful PR strategy is your story! What is the pressing problem that you are trying to solve? What’s unique about your methods or approach? What inspired you to venture into this space? Can we craft any interesting anecdotes from your personal odyssey to humanize the brand and help you strike the right chord with your audience? Doing it alone is going to be a lot of trial & error! Whereas an agency specialising in PR for start-ups in India would help you craft your brand’s story that hits the bulls eye!
- Building Credibility from the Get-Go!
Young, nascent businesses, with limited track record, can’t compete with established brands for the mindshare in the market. Well, at least not unless they are backed by an impeccable PR strategy. To that end, a superbly executed PR campaign can get the young ventures the mindshare and validation from media influencers and industry thought leaders. Any user is more likely to trust a new brand, if they see it being mentioned in respected media portal, including their favourite blogs, news portals or print.
- Inviting the right partners, influencers and investors!
While investors are continuously looking for young and promising ventures, their opinions are influenced and shaped by media reports and reviews from industry experts. It’s not simply a matter of garnering a handful of media coverage. Instead, a sound PR strategy crafts your brand story in a way that it resonates with the right partners, influencers and investors. Wouldn’t it be awesome to not only get the word out but also let your ideal tribe gravitate towards you? Hence a simple answer – give your start-up the booster dose called PR!
- Formidable Digital Prese, unlike any other!
Be it securing a podcast interview, getting your thought leadership published at top-notch media outlets, or closing a collab with influencers – PR for start-ups help establish a riveting digital presence. While every mention builds your search engine rankings, each of these opportunities individually open floodgates of opportunities for digital campaigns, sales funnels and more.
- Sail through the turbulent sea of Crisis!
If you think only large conglomerates need crisis management – think again! A customer review gone wrong, a reel going viral may completely obliterate the brand’s image and reputation. And a young start-up is just as vulnerable to threats to their reputation as the established companies. Having one of the best PR agencies for start-ups in India ensures that you stay forever ahead of the curve! Your trusted agency would have the tools and effective crisis communication in place to help you sail through the turbulent times, with trust, transparency and confidence.
In conclusion: Seize the future with Confidence, Trust & of course, PR!
The writing on the wall is clear: PR is no longer a luxury for the well-funded start-ups or conglomerates. In today’s times of uncertainty and fast-pace, a robust PR strategy is a necessity! When done right, PR evolves into a partner for your business, helping you build trust and credibility, attract investors and strategic partnerships, and establish your venture as a thought-leader in the industry, standing shoulder-to-shoulder with brands that you looked up to once!
Now, over to you! Are you ready to take your start-up to stellar heights today? Then get in touch and let’s get started, shall we?
